Daily Chemicals Zhiyun participated in the 18th Global Private Brand Exhibition with great success
Rihua Cloud is among the top brand digital service providers in 2023
The 18th Global Retail Private Label Products Asia Exhibition (PLF) was held successfully at the Shanghai New International Expo Center from November 18 to 20. As a leading one-stop service platform for the daily chemical industry covering R&D, production, supply, and sales, Rihua Cloud was the company that got the invitation to the party. The company demonstrated its futuristic capabilities to the private labels through OEM/ODM manufacturing solutions for household cleaning products thereby proving its competence in smart manufacturing of new products. This not only demonstrated its innovative approach but also made it one of the most talked-about highlights of the exhibition.
Focus on what your brand really needs. Create a one-stop product launch solution
In response to the expanding personalized private-label brand trend, Rihua Cloud has not only identified the key difficulties of private-label retailers but also vividly illustrated its "Zhiyun Whale Creation" core strength. With industry know-how, the platform has set up a full-chain service system from brand strategy to trend analysis, product design, production, storage, and quality assurance, thus being able to really say it has "one-stop smart manufacturing" functions. The "platform-based OEM" model and "empowerment-oriented" service philosophy of Rihua Cloud were highly appreciated by the exhibition visitors, among whom there were more than 200 senior executives and procurement teams of retail enterprises who held business talks with them.
The DIY laundry detergent area was lively at the Nihua Zhiyun stand. People were eager to make their own special mixtures, choosing scents from more than twelve varieties and mixing in things like floating petals or fragrance-retaining agents to make their detergent unique. They witnessed the whole intelligent production method happening in real-time—from innovative mixing to the final product—through a deeply engaging, self-guided experience.
In an interview, Liang Zhifeng, Business Director of Rihua Cloud's Domestic OEM Division, said: "Rihua Cloud has equipped the daily chemical industry with the' Small Order, Fast Launch 'full-scale service. By digitally transforming traditional supply chains, we have set up very flexible production projects with features like' one-click online product launch, delivery within 10 days, and minimum order of 2,000 bottles.' We make it possible to do small-batch multi-category innovation and smart OEM services for more SMEs, with a wealth of 1,000+ mature formulas, certificated bottle designs, and a professional knowledge base. As a result, brand clients become a fast fashion market of change with light operation and quick speed to grab new market opportunities!”
Decoding the New Trend of Intelligent Manufacturing of Products
On the first day of the exhibition, Jiang Zhengchao, head of the Product Innovation and Development Center at Rihua Cloud, was the keynote speaker at the "PLF Category Lab" forum with his presentation "In-Depth Interpretation of the 2025 China Fabric Care Fragrance White Paper". He was highly applauded.
Jiang, with his analysis of consumer data on the platform and R&D experiments, identified and explained the three main trends for fabric care that are the most "fragrance-oriented, refined and green". He also pointed out that the platform, by merging the resources of the national-level laboratory with strategic partnerships of the external fragrance institutions, has created the most complete fragrance database and formula library in the industry.
This makes it possible for brands to design "regional fragrance preference profiles" that are a perfect fit for the highly targeted requirements of different commercial districts and groups of customers. The abbreviated version of the "2025 Fabric Care Fragrance Trend Report" that was unveiled has attracted a great deal of attention and is highly requested by the buyers and brands present at the event.
▲ A keynote speech was delivered by Jianghai Cognitive, Product Innovation and Development Center Director at Zhixia Zhiyun
▲ Jiang Zhengchao communicates with the live audience venue
Rihua Cloud exhibited not only its professional power and innovative results in the field of home chemical product contract manufacturing but also talked with industry peers about the new trends and opportunities in the development of retail private labels through this event. Rihua Cloud mentioned that through ongoing technological research and development, strict quality control, and agile supply chain services, it will continue to advance the "Zhiyun Jingzao" platform contract manufacturing model to deliver more brand owners the efficient and rapid creation of market-competitive private label products and thus, together, facilitate the evolution of China's daily chemical retail private label ecosystem to higher quality and of more significant speed.
