KunYuan Rihua Cloud evolves from a brand owner to an ecosystem partner, delivering new value via comprehensive ODM services.
The 2026 China Private Brand Industry Chain Conference kicked off in Hangzhou on June 5. As a top online service platform serving China’s daily chemical sector, KunYuan Rihua Cloud attended the event.
Huang Guisheng, Executive Deputy General Manager of Liby KunYuan, gave a keynote speech. His topic was From Brand Owner to Ecosystem Co-builder: How Liby Group Drives New Value for Private Brands via ODM Strengths and Retail Channels. He shared insights into market prospects for domestic private brands, and explained how the platform’s all-in-one smart manufacturing system Zhiyun Jingzao solves industry pain points, while reshaping cooperation between manufacturers and retailers.
2026 China Own Brand Industry Chain Conference Event Site
We bridge the gap between manufacturers and retailers, and tap into the growth potential of private brands by building a connected ecosystem.
Data shows private brands account for 25% to 40% of sales in well-established supermarket markets across Europe and America, while the figure in China stands at just 5% to 10%. Several product categories see annual growth rates above 30%, which means supermarkets are now in a key stage of differentiated competition. Even so, most retailers struggle with staffing shortages, weak R&D capacity, unstable supply chains and high operational risks. The traditional OEM model can no longer keep up with rising quality requirements.
Against this trend, KunYuan Rihua Cloud has leveraged Liby Group’s 32 years of experience in the domestic daily chemical industry. We have integrated our multi-product R&D strengths, eight national production bases, smart logistics systems and strict quality management standards into an open, full-industry-chain service platform. This shift turns Liby from a pure brand supplier into a core partner for retail ecosystems. With comprehensive ODM services, we work closely with supermarkets in product development, planning, operation and sales, delivering true win-win results.
Huang Guisheng, Executive Deputy General Manager of Libi Kunyuan, delivered a keynote speech.
"Zhiyun Jingzao" works with partners to create a brand-new model for supermarket operation and supply chain cooperation.
During his sharing on industry pain points, Huang Guisheng introduced our core OEM service brand — "Zhiyun Jingzao". Recognized as an ideal partner for supermarket private brand development, it draws on the solid strengths of Liby Technology Group and boasts six major competitive edges. We have more than 200 professional R&D staff and eight joint labs worldwide, backed by a leading patent pool in China to speed up technology application. We partner with over 800 high-quality suppliers across the globe and more than 100 qualified factories. A dual quality control system covering platform supervision and on-site production guarantees reliable product quality for all categories. With eight production sites and ten warehouses nationwide, plus smart visual logistics systems, we can deliver goods efficiently. Our flexible small-batch production caters to supermarkets’ regional and seasonal demands, effectively cutting operational trial costs.
Huang Guisheng, Executive Deputy General Manager of Libi KunYuan, breaks down the underlying logic behind how KunYuan Rihua Cloud delivers its empowering capabilities.
Huang Guisheng also introduced the five-step cooperation model for partnerships between supermarkets and Kunyuan. The process covers joint demand analysis, solution design, product R&D, supply chain setup and coordinated marketing.
Statistics show that working with Zhiyun Jingzao can cut product development cycles by 30% to 50% and lower related costs by 20% to 40%, while lifting the success rate of new products two to three times. We have provided services for many well-known brands, including Walmart Huiyi, Hema private labels and Metro Maizhensuan, as well as international retailers OZON and AEON. More than a typical OEM service, Zhiyun Jingzao helps shift the daily chemical industry from cutthroat competition to mutually beneficial collaboration.
Going forward, KunYuan Rihua Cloud will keep taking Zhiyun Jingzao as its core business. We will link raw material suppliers, research institutes, production facilities and retail channels to streamline the whole supply chain. By sharing top-tier R&D and manufacturing resources with all retail partners, we aim to help domestic private brands move beyond low-cost positioning and build value advantages. Together, we will foster a brand-new ecosystem and drive sound development across the daily chemical sector.
