KunYuan Rihua Zhiyun Debuts at 30th CBE Expo, Releases Fragrance Trend White Paper

Stunning Showcase: Zhiyun Jingzao Booth Presents Integrated One-stop Smart Manufacturing Solutions

At the expo, KunYuan Rihua Cloud—an end-to-end industrial internet platform covering R&D, production, supply and sales of daily chemical products—unveiled an elegantly designed booth. Blending home living scenarios with modern technological aesthetics, the space vividly embodied

 the core philosophy of "Green Development, Quality Upgrade, Intelligent Production." The booth attracted a steady stream of professional visitors, distributors and brand partners, fully demonstrating the comprehensive service capabilities of its core engine, the "Zhiyun Jingzao" platform.

A full range of products were on display, spanning household cleaning, personal care, and kitchen and bathroom essentials. Through distinctive packaging solutions, carefully crafted fragrances, and trending new personal care products, KunYuan Rihua Cloud effectively met consumers’ diverse demands for "natural, effective, emotionally resonant, and sustainable" products. This extensive portfolio not only showcased the company’s strong R&D and innovation capabilities but also highlighted its keen market insight and rapid response to consumer trends. To date, the platform has provided stable support for hundreds of well-known domestic and international brands, including Metro, Tianhong, and Tmall, solidifying its leading position in the daily chemical OEM industry.

KunYuan Rihua Cloud Exhibition Hall

Professional visitors held in-depth discussions at the KunYuan Rihua Cloud Exhibition Hall, exchanging insights on industry trends and cooperation opportunities.

Trend Pioneering: Strategic Alliance Unveils Authoritative Industry White Paper

China’s personal care market has seen basic functional needs approach saturation, with fragrance development and emotional value creation becoming key drivers of category growth. To accurately capture domestic industry trends and empower efficient innovation across the industrial chain, KunYuan Rihua Cloud forged in-depth strategic partnerships with global industry giants IFF and Mintel at the "Fragrance Without Borders" themed forum, held in Hall E8 during the expo.

China Personal Care Market Fragrance Trend Insight White Paper Release Event

Address by Zhong Jiarong, Deputy General Manager of Hainan Kunyuan Life Technology Co., Ltd.

The launch ceremony of the *2026 China Personal Care Market Fragrance Trend Insight White Paper* was attended by Zhong Jiarong, Deputy General Manager of Hainan KunYuan Life Technology; Huang Jingyun, Mintel Greater China Beauty, Personal Care & Home Care Category Director; Zhou Manling, IFF Greater China Sales Director; and Chang Jiatao, IFF South China Sales Manager. The white paper conducts in-depth research on the development outlook of China’s fragrance industry, regional scent preference characteristics, and personal care product innovation directions. It provides professional, forward-looking, and practical trend guidance for all stakeholders across the industrial chain—including brands, R&D teams, and distribution channels.

This initiative not only highlights KunYuan Rihua Cloud’s strong capabilities in fragrance and personal care R&D, as well as its leadership in shaping industry trends, but also marks a key step in leveraging its platform to integrate global expertise and empower local industrial innovation.

Expert Roundtable: In-depth Analysis on Present Situation and Future Prospects of Fragrance Industry

Following the white paper launch ceremony, the forum moved into an engaging keynote speech session. Three experts from the co-organizers shared insightful perspectives, distilling industry wisdom and covering macro trends, market hotspots, and product implementation in a structured way to provide a comprehensive overview of fragrance innovation.

First, Ms. Du Lei, Director of Beauty and Personal Care Insights at Mintel, took the stage to deliver a keynote titled "Global and China Market Trends in Personal Care Fragrances." She analyzed in detail how fragrances have evolved from basic functional attributes to core carriers for emotional healing and self-expression. Ms. Du Lei noted that consumer demand for fragrances shows distinct differences and evolutionary paths in the global and Chinese markets. Brands must accurately capture these differences to balance global trends with local market needs.

Wang Yirong, an IFF personal care market expert, delivering her keynote presentation.

Wang Yirong, an IFF personal care market expert, delivering her keynote presentation.

Finally, Ms. Sha Junru, an IFF Personal Care Fragrance Expert, delivered a keynote speech sharing practical insights on "Fragrance Empowering Product Innovation and Experience Enhancement." She detailed how precise fragrance selection, innovative fragrance release technologies, and unique sensory experience design can transform abstract "fragrance trends" into tangible product experiences that consumers can perceive, touch, and enjoy—providing highly actionable guidance for brand product innovation.

Finally, Ms. Sha Junru, an IFF Personal Care Fragrance Expert, delivered a keynote speech sharing practical insights on "Fragrance Empowering Product Innovation and Experience Enhancement." She detailed how precise fragrance selection, innovative fragrance release technologies, and unique sensory experience design can transform abstract "fragrance trends" into tangible product experiences that consumers can perceive, touch, and enjoy—providing highly actionable guidance for brand product innovation.

Sha Junru, an IFF Personal Care Fragrance Expert, delivering her keynote presentation.

The newly released fragrance trend white paper integrates KunYuan Rihua Cloud’s cutting-edge R&D expertise, IFF’s advanced fragrance formulation techniques and natural ingredient processing capabilities, and Mintel’s professional trend insights derived from extensive data. By leveraging their complementary strengths, the three parties have jointly identified key development trends in the fragrance sector, national scent preferences, and product innovation directions—providing practitioners with both forward-looking and actionable guidance. This achievement further underscores KunYuan Rihua Cloud’s comprehensive capabilities in fragrance care product R&D and industry trend leadership.

Looking ahead, KunYuan Rihua Cloud will continue to connect with top global industrial resources and deepen its research on industry trends. It will assist more beauty and personal care brands in achieving comprehensive upgrades across the entire value chain—from R&D to production—consistently injecting innovative momentum into the beauty and daily chemical industry and driving the high-quality, sustainable development of China’s daily chemical sector.