Kunyuan Rihua Cloud Empowers Private Brands at 2026 MARCA Exhibition
Kunyuan Rihua Cloud Empowers Private Brands at 2026 MARCA Exhibition
From September 8 to 9, the 2026 Guangzhou International Private Brand Exhibition (MARCA) successfully wrapped up at the Poly World Trade Exhibition Center. As Liby Technology Group’s industrial internet platform for the daily chemical sector, Kunyuan Rihua Cloud brought its all-scenario daily chemical ODM/OEM integrated solution “Zhiyun Jingzao” as the core exhibit. Centering on home cleaning, the platform displayed innovative offerings in three key areas: fabric care & laundry, kitchen cleaning and pet care products. Drawing on integrated technology, product and supply chain strengths, Kunyuan Rihua Cloud connected with domestic and international private brand partners as well as cross-border buyers, supporting quality improvement and industrial upgrading for the daily chemical private label industry.
Kunyuan Rihua Cloud Booth
The R&H Consumer Goods Kunyuan Rihua Cloud booth adopted a white plus blue-green color scheme, delivering a clean, professional and tech-forward brand feel. Its core OEM service “Zhiyun Jingzao” became a major highlight at the show. Built on Liby Group’s deep industrial experience and digital capabilities, Zhiyun Jingzao breaks away from traditional one-off OEM production. It delivers a full-cycle one-stop smart manufacturing service: starting from trend research and formula development, through product customization, mass production, quality tracking, to warehousing and delivery.
Backed by established R&D labs, standardized production lines and digital supply chain systems, the platform can quickly capture market trends and respond to custom demands for small-batch, multi-category orders. This cuts down new product launch cycles and lowers brand iteration costs, providing reliable, efficient supply chain support for private brand operators.
Kunyuan Rihua Cloud Product Display
At the exhibition, Kunyuan Rihua Cloud targeted real pain points across niche markets and showcased differentiated custom-made daily chemical products. The Fabric Care area featured upgraded formulas with long-lasting fragrance, mild fabric protection, antibacterial and anti-mite functions. Customization is available for scent, functional claims and packaging specs to stand out from generic products. The Kitchen Cleaning zone focused on tough grease and food residue scenarios, presenting low-irritation, high-performance eco-friendly cleaners that balance safety and cleaning power, matching the rising demand for healthy household cleaning. Pet care is a key new track for the business. The booth launched dedicated pet care items and environmental deodorizing & antibacterial solutions, meeting pet owners’ refined needs and filling gaps in the home cleaning market. Neatly arranged product displays drew many professional buyers to stop for in-depth talks.
Professional buyers held business discussions at the Kunyuan Rihua Cloud booth.
During the concurrent industry forum, Jiang Zhengchao, Head of Product Innovation & Development Center at R&H Smart Cloud Platform, gave a keynote speech named Product Competitiveness Fuels Growth: Innovation Practices for Domestic Consumer Brands. He analyzed major industry challenges including widespread product homogeneity and high failure rates for new consumer goods. He pointed out product competitiveness is the foundation for sustained brand growth.
The new consumer OEM model is value co-creation driven by technology and customer needs. Brands need to target specific market segments, build differentiated products while keeping stable quality to form solid competitive moats. Combining the platform’s real project experience, he shared practical methods covering market selection, formula iteration and scenario-based product development, bringing actionable growth strategies for industry peers.
Jiang Zhengchao, Head of Product Innovation & Development Center at Kunyuan Rihua Cloud Platform, delivered the keynote speech.
This exhibition demonstrates Kunyuan Rihua Cloud’s solid OEM strength and commitment to supporting private label businesses. Going forward, Kunyuan Rihua Cloud will keep leveraging the full smart manufacturing ecosystem of Zhiyun Jingzao, deepen layout in home cleaning, and continuously upgrade technologies and product solutions. With digital, scalable and professional supply chain resources, the platform will help more consumer brands break through development bottlenecks. It will push the consumer goods OEM industry toward high-end, refined and innovative transformation, injecting lasting smart manufacturing power for the high-quality development of the sector.
